Brand Voice Creation for personification in assistive AI
#048 2025

Brand Voice Creation for personification in assistive AI

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The rebranding of the global IIT alumni philanthropic platform – as an ai native in a cyber attack resilient framework – is probably the first of its kind anywhere.

The core idea is to use assistive ai with both a large language model and a large image model to create a self communicating, self learning and self programming intelligence which manifests the collective intelligence of a large community of independent individuals to solve for two sets of parameters – the sustainable development goals as defined by the United Nations and the 64 advanced critical technologies framework as developed by ASPI in Australia.

Whilst achievement of the SDGs is primarily a government initiative in India, tracking and monitoring of the same is best done by ai. This will ensure a verifiable and objective assessment of the efficacy of the government agencies at both the hyperlocal as well as national level. This can be facilitated through a hierarchy free direct voting platform between the ai monitor and each smartphone holder. There is thus no need to use or seek inputs from the so called “people’s representatives” or the so designated “government authorities”. This is actually the easy part.

The more difficult part will be the implementation of results emanating from the instantaneous data collection. For example, it would be trivial for the ai to scan court orders to figure out the nexus between say a corrupt judge and specific lawyers or litigants. Any half decent ai platform can do that today in under a hour if the platform is given access to the court servers and allowed to administer lie detector tests on the judges. So future governance is about “intent to correct” and not “ability to detect”.

Now we come to a purely non governmental task – and that is winning in the global technology race. This is not the domain where either politicians or government officials have any role to play. This is a performance business, unlike the appearance business of capturing votes in elections through freebies or capturing attractive posts for the bureaucracy through networking.

ASPI has shown that it is possible to track the performance of countries in the race for success in the 64 advanced critical technologies. These encompass pretty much all the new economy megasoheres from photovoltaics and batteries to ai and autonomous systems. It is very easy to criticise governments or bureaucrats. But difficult to deliver a gold medal in a global race.

Take batteries as an example. It is a trillion dollars a year business. None of the existing solutions can scale to the required production quantum. This is the kind of problem that the IIT Alumni Council has to solve. Not by actually running a R&D lab but creating the enabling ecosystem. And doing so without any taxpayer money.

And it has to be done by ai. And this ai has to have a persona. And that persona has to have a voice. How do you conceptualise that brand voice ?